Many photographers don’t understand or use white balance, but its worth looking into since it can make a huge impact in your photos. The purpose of white balance is to get the colors in an image as accurate as possible. The reason that images come out in a certain color is because the sources of light have a different color, or temperature. The range in temperature can vary from a cool light of blue sky to the warm light of a candle. We don’t see this with our own eyes since they have already adjusted to it. However, a digital camera can’t make these adjustments automatically. This means that you have to adjust the balance depending on the temperature, or color. Different cameras have different ways of adjusting this white balance, but most cameras have an automatic and semi-automatic mode to help you with this.
Preset White Balance Settings:
Auto- The camera makes its best guess depending on the shot.
Tungsten- This mode is meant for outdoors since it generally cools down the colors.
Fluorescent- Will warm up your shots and the cool light.
Daylight- Sets a “fairly normal” white balance setting.
Cloudy- Warms things up a bit more than “daylight” mode.
Flash- It warms up the cool light of a camera flash.
Shade- This mode will warm things up since light in the shade is generally cooler than shooting in the sun.